Eddie the Eagle
Eddie the Eagle looks set to be the modern day Cool Runnings, and that can’t really be a bad thing. Telling the true story of Eddie “The Eagle” Edwards, who in 1988 became the first competitor for Great Britain in Olympic Ski Jumping. The film stars Taron Egerton in the title role, with Hugh Jackson co-starring as trainer Bronson Peary.
This spot doesn’t really add much, especially for many UK viewers, instead showing American football players Russell Wilson, Drew Brees and Kurt Warner discuss their reaction to the film after an advanced screening. Unsurprisingly their response is overwhelmingly positive and there is a lot of talk about having the courage to follow your dreams, making it all very inspirational.
It’s not that the spot isn’t good, or that the story isn’t inspirational, but the trailers for the film suggest that it is going to have its tongue firmly in cheek and not take itself too seriously. Director Dexter Fletcher is known for his acting work, whilst it is being produced by the people behind Kingsman: The Secret Service (2014), which also starred Egerton.
Eddie the Eagle will be released in the UK on April 1st.
Gods of Egypt
Things are not looking good for Gods of Egypt, which is a shame because it comes from the director behind The Crow (1994). Gerard Butler stars as a dark god seeking to overthrow the Egyptian empire in this pre-historical fantasy that frankly looks like a trainwreck waiting to happen.
Butler looks like he still thinks he is on the set to 300 (2006), Game of Thrones star Nikolaj Coster-Waldau shows up briefly and looks like he’d rather be somewhere else, and the CGI looks overblown and unconvincing.
Seriously, does anyone care that this film is coming out? If you do happen to, it’s due for release on the 26th of February.
Alice Through the Looking Glass
Given the fact that Tim Burton’s take on Alice in Wonderland, released back in 2010, broke the $1 billion barrier, it should probably be no surprise that a sequel is due out. Despite the return of much of the original cast, James Bobin – known for directing The Muppet movies – has taken over directorial duties.
There isn’t much to suggest that the film will be any better than the forgettable original. Johnny Depp is back into full-scale kook mode after attempting to go straight with last years Black Mass, and whilst the source material is strong it just looks like more overblown nonsense. The use of Alan Rickman, who voices the caterpillar, also feels a bit like a cheap cash in given the actors death last month – not cool, Disney.
Captain America: Civil War
Obviously the 30 second spot for Civil War was going to be one of the highlights of the night, and it delivered on its promise and then some. The quickfire editing packed a lot into the short runtime, giving fans plenty to ponder over ahead of the films release in May.
Probably the highlight was the iron glove – seeing the latest Iron Man technology is always fun, and the fact that he has to use it to stop Bucky from shooting him in the head suggest that the stakes are higher than ever.
We also got an awesome shot of the two teams, and whilst Iron Man’s side definitley have the brawn with War Machine and Black Panther, Captain America’s side could have the cunning with Ant Man and Scarlett Witch. Don’t forget that they also have loose cannon Bucky so anything could happen, but at least we know it won’t be boring.
I already talked about how great Deadpool’s marketing campaign has been in my review, which you can find here, and this Superbowl spot was another highlight. The merc with a mouth casually lampoons football players whilst encouraging audiences to get out and see the movie in an inspired last push of the film.
If you haven’t seen it yet – why are you reading this? Get going!
10 Cloverfield Lane
Cloverfield Lane isn’t something I know much about, other than that producer J.J Abrams has said that it is a “blood relative” to 2008 film Cloverfield, which he also produced. The marketing department in charge of this spot make the most of Abrams insane popularity since the release of Star Wars: The Force Awakens at the end of last year, and it is his name that features prominently rather than director Dan Trachtenberg’s.
10 Cloverfield Lane is set for a US release in March.
The Jungle Book
This new full length trailer for the live action adaption of The Jungle Book, which looks set to be the best adaption of a classic Disney animation to come from the studio (that seems to be their new thing at the moment).
If the first trailer was good, this is sensational. The CGI looks top rate and the cast that director Jon Favreau has assembled to voice the animals might be one of the best ensembles of the year – Scarlett Johansson, Bill Murray, Ben Kingsley, Idris Elba, anyone?
We get a proper look at Christopher Walken’s King Louie and it is something to behold. Whilst it could have been easy for Walken’s iconic voice to be a distraction, it actually suits the character perfectly and looks set to be one of the highlights of the film (no small feat with this cast).
The Jungle Book is released worldwide on April 15th 2016.
Bourne is back! It’s clear that Paul Greengrass and Matt Damon are keen to make it clear that JASON BOURNE is back, even slapping the name into the title just so we can’t miss it. After Damon departed following the conclusion of the original trilogy in 2007 Jeremy Renner took up the reigns in 2012 with The Bourne Legacy.
The reviews were mixed, a far cry from the love that the original trilogy met, so it’s little wonder the marketing wants to slap us in the face with the fact that this is a return to the glory days. That’s pretty much all it does, with this spot giving little away and instead just trying (and succeeding) to get us all excited about Damon’s return.
Jason Bourne is out in cinemas on July 29th.
Teenage Mutant Ninja Turtles: Out of the Shadows
I really wish people would stop paying to watch stuff that Michael Bay has a hand in. Granted Armageddon is a guilty pleasure, but that was released almost 20 years ago and things are past the joking point now.
The Michael Bay produced 2014 Teenage Mutant Ninja Turtles is currently sitting on a stellar 21% on Rotten Tomatoes, but it made over $500 million at the Box Office so a sequel was inevitable (see what I mean – stop paying to see his stuff people).
This spot looks like more of the same, so chances are it will rake in the cash and we will be subjected to many more of these movies. I was never really into TMNT as a child, but it can’t be fun for fans to see what’s come of them now.
Teenage Mutant Ninja Turtles: Out of the Shadows will be out in the US in June.
Independence Day: Resurgence
I didn’t get as excited about the new Independence Day spot because I am yet to see the 1996 original, but there is no doubt that the long-awaited sequel looks pretty epic.
The spot doesn’t give much away, but Jeff Goldblum get’s a cool line (“what goes up, must come down”) and there is almost no chance that people aren’t going to go see this one.
Independence Day: Resurgence is being released in the UK in June, with no set UK release date yet.
Not to be outdone by the juggernaut that is Marvel, Fox also unleashed a teaser for the upcoming X-Men: Apocalypse. The film is set to close the trilogy that brought the series back from the brink (the brink being The Last Stand and the awful Wolverine Origins movie).
Bryan Singer is back in the directors chair once more and Michael Fassbender, James McAvoy and Jennifer Lawrence are all back in their roles as the younger versions of Magneto, Professor X and Mystique respectively.
The teaser does precisely that, giving an enticing look into the plot which appears to see Oscar Isaac’s Apocalypse unleash the end of the world on us humans. It looks set to be everything that the final part of a trilogy should be, with higher stakes, a bigger threat and a whole lot of action.
If anyone can do it, it’s Singer – it’s hilarious how he managed to wrangle the series out of seemingly endless plot holes with Days of Future Past, and if he can do that, he can do anything.
The Secret Life of Pets
Universal have long played second fiddle to Pixar, the daddy of modern animation, but there’s a good chance they don’t really mind since they made over a $1 billion last summer with Minions. But the things is, The Secret Life of Pets has a lot of promise.
Much like Toy Story, it’s a simple concept – what do our pets do when we’re not home? Pair the intriguing premise with a hilarious voice cast that includes the comedic talents of Louis C.K and Kevin Hart and they could really be onto something special.
The marketing material, this spot included, has focused on a series of skits and a coherent plot isn’t yet obvious and the film will probably sink or swim on this – as funny as the sketch like material is, it probably won’t carry an entire film.